Blue Ocean Strategy

Blue Ocean Strategy

1C r eating Blue Oceans 3

2 Analytical Tools and Frameworks 23

Part Two: Formulating Blue Ocean Strategy

3Reconstruct Market Boundaries 47

4Focus on the Big Picture, Not the Numbers 81

5Reach Beyond Existing Demand 101

6 Get the Strategic Sequence Right

Part Three: Executing Blue Ocean Strategy

7Overcome Key Organizational Hurdles 147

8 Build Execution into Strategy 171

9 Conclusion: The Sustainability and Renewal of Blue Ocean Strateg